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Topic: Today, the highly sales of popular consumer goods relfect the power of advertising and not the real needs of the society in which they are sold.

To what extend do you agree or disagree?

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Advertisment is a part of today society, along with development of production and technology. It appears everywhere, everytime so it truely play a key role in selling products. Commercials not only help customers know about various commodities but also convince them to buy more those. I agree that the power of advertising is a main contribution for high sales of popular consumer goods but people's demand is not an exclusion.

In the one hand, the mainstay of marketing strategy of millions of producers is commercials through via multitude of platforms. There are billions of products everyday which need to approach their customers. Commercials was created to help them in this intense competition, to induce people to buy their items. Mediums use up numerous ways and tools to make it work such as hiring celebrities to introduce those goods as their favourable things, or overwhelming people with their images and slogans, or even customizing songs telling about their products. In reality, they are actually useful and productive as customers are inundated with advertisments and influenced by their idols so they choose those things when they are confused in supermarket aisle or are on online stores. Another example, formula feeding are consumed for its ads say that it is really neccessary for babies while that should be breastfeeding. Shoppers purchase what they are told by their idols and producers.

In the other hand, people in this contemporary society have demand on shopping. They buy many things for their interests and lifestyles. That is a kind of demand although it is not real need. Commercials can create mainstreams and they contribute to consumerism. It is easy to see a man oders a new car as it is a new version and trendy, not because his current car is broken; or many women buy a number of clothes for their fashionable interest.

In conclusion, it is true to say that advertising has large impact on people's consumption as well as consumerism nowadays.