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A Survey of pre-sessional students’ views on purchasing clothes.





On , a survey was carried out among 20 pre-sessional students. 10 male and 10 female students were observed in this survey. The objective of this survey was to discover the concept of pre-sessional students for purchasing clothes.

It is presented for discussion of promotion and understanding of the influencing factors pertaining to purchasing decision, plus outlines their opinions on behavior of dressing.



The survey was conducted by means of a questionnaire. The targets of investigation were the students in class and in Romero Hall. There are 4 main questions to interview them. Firstly, the specific question was related to the expenditure of clothing. The second significant questions were concerned with the preference of clothes design. The next two questions viewed at comprehensive factors cause a determination of buying action.



As shown on the pie chart (It can be found at the end of the report in the Appendix I), the first section outlined the scope of ages for pre-sessional students. The largest two groups of age were 40% of entire respondents which were in 20 to 24 and 25~20 respectively. According to the second chart (Appendix II), it illustrated monthly expenditure on clothing for pre-sessional students. The majority of students spent £21 to 60 on dressing per month, which were 45% of greatest proportion in this section. Thirty percentage of respondents outlaid under £20 on wear monthly, which was the second largest group in this part. Although the smallest group was a quarter of respondents, the consumption of this group was about £61to 100 per month. It is obviously to see this group of figures was closed to the second large group. No one chose the cost of above £101.



In looking at the third view which discussed the shopping environment (Appendix III) , 50% state the shopping mall is the most significant location to have purchases. Over one third of respondents (35%) pointed out department stores were their favorite place to shop. There are few students selecting the segments of purchasing in shop (10%) and on line (5%). In the four section, looked at pie chart (Appendix IV), 35% admitted they considered fashion or trends to dress. Less than one third (30%) appeared the sporty style was their desires. A quarter (25%) showed elegant type of clothes were fascinated certainly. In the fourth section (Appendix V), from the pie chart of data, 35% emphasized the style of taste was most important factor to influence them to purchase clothes. Another figure was 30% which was closed to the largest one, revealing price was the second important factor. 20% consider the quality of clothes and 15% owned the brand loyalty. Lastly, from the pie chart (Appendix VI) of viewing on commercial to motive consumption, half of all respondents claimed that seeing the clothing advertisement on magazine ensure their consideration. Only 5% of students considered the advertisement affected the critical decision.


The conclusions may be drawn form the data, the budget of purchasing clothes was tight for pre-sessional students. It may be predicted that most of oversea students tend to economize expenditure on clothes. As a result, pre-sessional students believe shopping mall was an satisfied place for purchasing clothes. The evidence showed that fashionable design of clothes was the most popular for students. The style of clothes was the most critical factor to determine the purchasing decision. The figures showed that magazine was the remarkable media to promote product of clothing for pre-sessional students. However some respondents chose the brand loyalty was an important factor to cause purchasing clothes. Further survey may be suggested to deliberate how the brand name influences the purchasing decision absolutely .