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Essay topic: Today, the high sale of popular goods reflect the power of advertising and not the real need of the society in which they are sold. To what extent do you agree or disagree?
The role of advertising in today society is widely debated, with some people claiming that the high quantity of common goods sold do not reflect the real consumer demand, but rather demonstrating the widespread and strong influence of advertising. Personally, for several reasons, I do not entirely agree with this statement.
To begin with, one’s purchase decision is primarily from their own personal needs and advertising is just a useful tool facilitating their approach to multiple types of products. For instance, there is a fact that almost all people intend to buy medicines as treatments for their illnesses or injuries; this apparently demonstrates their real demand rather than the decision being affected by advertisements. Nonetheless, there is no doubt that advertising, playing a supporting role, assists buyers to be more aware of numerous medicine choice that can bring similar benefits, thereby increasing sales for the suppliers.
Besides, it is difficult for sellers to sell the products which are unable to satisfy personal needs of most consumers in the market in which they are sold, regardless of spending a huge amount of money on advertising. Nokia Corporation, one of the leading telecommunications and IT firm worldwide in the 20th century, spent millions of dollars on advertising campaigns for Nokia mobile phones during the past years to regain global market share from Apple. Nevertheless, the corporation’s annual sales revenue still plummeted because of their products no longer fulfilling customers’ current preferences of smartphones. Nokia, then, had to reduce investment in smartphones and turn back to concentrate on its core business which is telecommunications infrastructure.
To conclude, even though advertising plays a critical role in boosting sales, it is undeniable that the sale of most products highly relies on their capability to meet buyers' real needs in the market where the products are sold.
(301 words)
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