
Advertisement that is deconstructed.
This is a part of of my advertisement deconstruction that I have written (the advertisement is attached), I would really highly appreciate it if you could please proof read it and correct or suggest anything that can be improved grammatically and sentence structure construction as well as if there are better vocabularies to use:
Here it is
Good morning class, and Mr. Petri
Readers are invited to read this advertisement in various types of ways .The way each reader will interpret the thought behind this advertisement is dependent upon their values, beliefs, thoughts, backgrounds and marriage status. For example, signifiers such as the rings, fresh coloured flowers, facial expression, and the stance depicted by the bride and groom all deliver connotations of romance and love, thus stimulates married women. Therefore a married lady reader could believe that by buying this perfume, she will reinforce the love relationship with her husband, attract him more and give their marriage a refreshing new start. However a lady whom willing to marry or make relationship might think that having the scent of this perfume will satisfy her needs in order to magnetize her new life partner.
Discourses included:
Relationship discourse (wedding) / love romantic discourse: Through this discourse, signifiers such as the text at the bottom, bright colorful flowers, rings, and the formal wedding dresses for the bride and groom hold connotations such as a wedding surroundings. Additionally the stance portrayed by both male and female and the way their hands are positioned onto each other are the key elements in showing love, care and affection symbol. This greatly emphasize that ladies whom using this perfume are contented, happy and will have a gentleman partner supporting their life.
Furthermore, the facial expressions, especially the smile, possessed by both of them conduct, as signifiers, connotations of pleasure, joy and draw a life picture full of vitality. The two gold rings worn by the couple gives a very obvious indication to their relationship is an engaged pair.
Gender discourse: The pinkish colored perfume, text, and the overall theme transmit connotations of passion and romance. These signifiers explicitly represent femininity and womanly medium. In addition the peaceful, nature colored background and neatness of the places express tranquility and calmness such properties are more illustrated by female gender and the typical ladies personality. This thought throughout the scenery makes the product more appealing and charming yet less rejected by the female reader. This advertisement clearly focuses on demonstrating deeper feelings of femininity throughout the use of hair accessories (embellishment) and make up
Also the white dress for the lady and the black one for man generates binary oppositions where white demonstrates femininity, innocence and serenity, and the black gives masculinity, seriousness and strength. Consequently, the lady is publicized as someone peaceful and beloved whereas the man as someone powerful who is able to protect the lady.
Signifiers in the background of this advertisement such as the building and trees, convey feelings of stability, security and peacefulness . By using this point view, the perfume advertised would become a promise to such an environment where a lady feels protected and safe, giving mode of a well established life style and clear future.
However there is an equal gender role
Race discourse This advertisement could easily attract white colored ladies since it activates a race or background similarity between the portrayed lady and the reader. Other people who have different ethics or moral principles could look at it from another angle such view could eliminate them from buying this product.