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The bar chart shows the percentage of small , medium, large companies which used social media for business purposes between 2012 to 2016.

The bar graph depicts the proportion of small, medium, and big businesses that maintained a social media presence during a four-year period beginning in 2012.

Overall, regardless of size, the proportion of firms using social media grew throughout the provided time period. Furthermore, major corporations have been the most active and persistent users of social media throughout the time.

From 2012 to 2014, there was a rise in social media usage among small and medium-sized companies. Smaller businesses' statistics began at slightly under 30% in 2012, then progressively rose to 35% two years later. The shift is even more evident among medium-sized firms, which began 2012 with a 35 percent growth in social media use and concluded the next two years with a 20 percent increase. Following a large dip in 2015 to about 30% for both categories of firms, this growing tendency would then restart in the last year, resulting in a comeback to over 50% for both in 2016.

Large corporations, on the other hand, make considerable use of social media, with percentages nearly consistently falling just short of 80% from 2012 to 2016. The only exception was 2015, when media involvement plummeted by nearly a third to a record low of just over 50%.