Hello this is an advertisement analysis that I have written about the advertisement shown below. Could you please proofread it and correct any grammatical mistakes or give me any suggestions on the vocabularies used and the sentence structure. Thank you I really appreciate your help
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Here is my analysis:
Invited reading:Quite
distinctly, the invited reading elicited from the essence of this advertisement
converses a rather influential message through the use of an overall
sensational and communicative imagery. It effectively advertises the perfume in
the centre of the advertisement using a technique that focuses on demonstrating
the perfume as a symbol of love and passion. In general, it implies that this
perfume is the method used to approach happiness, joy and adorable life style.
However, the specific
thoughts behind this advertisement are interpreted
differently by various readers. It is dependent upon their values, beliefs, thoughts, and backgrounds.
Discourses
Right through
this advertisement there are many significant meanings
penetrating to a certain depth, consequently stimulating the reader's
attention and her feelings. These connotations are aroused throughout
the use of numerous signifiers in three dominant discourses associated with love and romance, gender and
social classes.
Firstly,the disclosed
romantic discourse in this advertisement, concentrates on evoking many feelings
of fond and devoted relationship. Signifiers such as the text at the bottom, bright colorful
flowers, rings, and the formal wedding outfits for the couple reveal connotations such as wedding
atmosphere. Additionally the stance portrayed by both male and female as well
as the
positioning of their hands are the key elements depicting love, care and affection. Furthermore,
the facial expressions, especially the smile, possessed by both of them
conduct, as signifiers, connotations of pleasure, joy and draw a life picture
full of vitality. The two gold rings worn by the couple give a very obvious
indication of their relationship as an engaged pair.
All of these denotations emphasizes that, ladies
using this perfume are satisfied
,contented and will have an appropriate
life partner.
The perfume is a French product but it is sold and
advertised globally. Textual signifiers like the word
carry out connotations that relate to the country . Typically, represents love, tourism and even a
great place for couples to spend their honeymoon. Therefore by having this
word, the reader will imagine and
visualize all of the great and romantic places in that can greatly motivate the reader ;
subsequently, giving him/her a great encouragement for buying the perfume.
Another main discourse is the gender disocurse. This
discourse touches the differences between male and female gender and the
different characteristics each sex has. Signifiers such as
the pinkish colored perfume, text, and the overall theme transmit connotations
of passion and romance. In addition, the peaceful, nature colored background and neatness of the scene location
express tranquility and calmness. All of these denotations
explicitly represent femininity and womanly medium as such properties are more
illustrated by female gender. This thought throughout the scenery makes the product more appealing and charming
yet less rejected by the female reader. Also, the advertisement clearly focuses
on demonstrating deeper feelings of femininity throughout the use of signifiers
such as hair accessories (embellishment) and make up.
Also the white
dress for the lady and the black suit for man generate binary oppositions where
white demonstrates femininity, innocence and serenity, and the black gives
masculinity, seriousness and strength. Consequently, the lady is publicized as
someone peaceful and beloved whereas the man as someone powerful who is able to
protect that lady. Women whom consider that it is men job to protect them would
be greatly stimulated as they will feel safe and well sheltered with him.
Though, those who think it an equal gender role would have a less interest in
buying the product.
Likewise,
signifiers in the background of this advertisement such as the building and
trees, convey feelings of stability, security and peacefulness. By using this
point of view, the fragrance of the perfume advertised would become a promise as indicated by the
phrase, "more than fragrance, a promise”, to such an environment where a
lady feels protected and safe, giving mode of a well established life style and
clear future.
Alternate
This
advertisement could easily attract a particular group of people such as
Europeans since it activates a race or background similarity between the
portrayed lady and the European readers.
Other people who have different culture, ethics or moral principles
could look at the advertisement from another perspective such views could
eliminate them from buying this product. For example the dress worn by the lady
shows some parts of her body that may not seem too acceptable for those of another
category of our society. Also the way both male and female holding each other
may also be rejected by specific kind of people who have different
background.