Large companies use sports events to promote their products. Some people think it has a negative impact on sports. To what extent do you agree or disagree?
Over the last year, big corporations have used sporting events to market their products. Some think that this type of advertising may be harmful, while others believe it is beneficial. In my opinion, I do agree with this sentiment since corporations promote products that enable a sedentary lifestyle.
On the one hand, large companies can promote their products during those events, which can encourage an active lifestyle. For example, Brazuca, Adidas's official tournament ball, was heavily promoted on social media sites such as Twitter and Instagram during the 2014 World Cup. The ball was so popular at the time that Adidas decided to produce an increasing number of them which was eventually sold out in Adidas stores worldwide. This encouraged and continues to impact the exercise habits of millions of people all around the world. Therefore, corporate sponsorship of sports events can have a significant positive impact on sales.
On the other hand, more frequently than it seems, corporations have been seen promoting their products during sporting events that encourage sedentary behavior. For instance, there was a McDonald's restaurant promoting its menu at the London Olympics in 2012. Their exclusive brand menu included hamburgers, fries, and milkshakes during the event. According to WHO (World Health Organization), each item on the menu had an average calorie count of more than 900 calories. An entire meal could contain upwards of 3600 calories. This can lead to obesity as a result because it is near twice the recommended intake for the average adult. Moreover, some other sports events even use companies that produce products that have a negative impact on people and society, such as alcohol and tobacco companies to be the sponsors. Therefore, When young individuals are exposed to those advertisements, they are more likely to have a good impression of the items and begin to use them.
In conclusion, while there have been examples of businesses having a beneficial impact on sports through product marketing, the evidence to the reverse is more compelling. Sporting event organizers should be more selective in choosing sponsors in the future, favoring those with items that promote a meaningful message.
Over the last year , (The task made no time limitations. ) B ig corporations have used sporting events , such as the Olympic Games, to market their products. Some think that this type of advertising may be harmful, while others believe it is beneficial.
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Over the last year, (The task made no time limitations. Be careful of changing the task.) Big corporations have used sporting events, such as the Olympic Games, to market their products. Some think that this type of advertising may be harmful, while other