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WHAT DOES THE IMPORTANT THINGS MAKE THE VIRAL MARKETING SUCCESSFUL?

1. Introduction:

What is the viral marketing?

Viral marketing are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) - Wikipedia

Nowadays Companies have been using Internet network as the strengths for marketing. But not all videos or articles published online can attract to a large audience. so follow The important things what make the viral marketing successful.

1. The important things make the viral marketing successful

First thing is Use "word of mouth" as an advantage.

Why do I say that? Because The most important content in viral marketing campaign is how people can talk about what we wanna advertise more and more. The only way to do this is to make your ad "unique, smart and know what people don’t know". In other words, your viral marketing campaign must do something weird.

For example: DienMayXanh's advertising campaign

Campaign Asia Magazine has announced DienMayXanh's ad that topped two of Asia's most viewed ads in November, attracting to 2.3 million views on Facebook and nearly 2 million views on YouTube along with a lot of good comments. The first impression with many characters corresponding to the products: TV, refrigerator, washing machine ... they dance everywhere with all the glittering blue-yellow. The soundtrack is also "hard to describe" but the lyrics are simply unbelievable. With the catchy tune, the phrase "go to DMX" was repeated many times, a lot of people quickly memorize this song. The clips, funny images of DMX became a trend of entertainment strongly.

DMX has successfully completed its role of raising the level of brand awareness in a short period of time with fast and powerful spread effects. Looking at business results starting in September, total turnover of DMX has increased to VND1,335 billion in October.

Second thing is combining your brand with a popular factor.

a popular factor is normally a famous person that the company's target customers are interested. these target customers are really looking forward to hearing from that person action . it’s time to let your product appear with that person. This would draw attention and make a trend that people are interested in and talk about.

For example:

Biti’s

Biti's Hunter products are not positioned in the same way as Biti's did. It is associated with a living, emotional existence, that is the idol of the young - Son Tung MTP. this singer would inspire this Biti's product in customers.

He is like a hottest idol of most young people, the young people are really concerned about him and Bitis’ target customers are young people, so they let their new product (bitis hunter) appear with the hottest mv in that time – Lac Troi. The power of MV “L?c trôi” with over 70 million views says that this is the success of Biti’s marketing. Along with ST, bitis' marketing also had a lot of famous people to promote for this product. Biti's success has created a new trend in shoes, marking the incredible sales growth as well as getting impression in the minds of customers.

1. Conclusion:

The viral marketing campaign gets two goals. First is to produce increases in brand awareness of customers. Second is to improve sales revenue in the company. the successful viral marketing must have these important aspects.