please help

>Unfortunately, the over protective regime adopted by the Japanese Government has partly caused distortions in market practices for many years, resulting in many technology breakthroughs being kept and used in Japan despite high operating costs; and as a result, many in ASEAN are not fully aware of Japan’s unique capabilities in these important sectors.
(these important sectors refers to agriculture and aquaculture)

>This has in turn led to the unfortunate limited awareness of Japan technology in agriculture and aquaculture sectors (Note: vs auto, electronic, IT games, and industry robot sectors), and in earning the market reputation of “good quality but too expensive” for almost all Made in Japan products.

I want to ask a question about the second paragraph.

I think the paragraph says that
-Awareness of Japanese advanced technologies is limited in agri and aquaculture because of the government's protective policies.
On the other hand, ASEAN is more familiar with auto and IT technologies.

Then why do they earn the same market reputation of “good quality but too expensive” for almost all Made in Japan products"?