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Aradhana Posted 14 years ago
Essay & Composition Writing

Please evaluate this paragraph

FlowerLine, Inc., (Nasdaq: FLIN), the nation's second-largest online florist, posted third-quarter profits of $12 million today, beating analyst expectations by more than 2¢ per share.

Karen Trillum, asset manager at Bank West, explained that FlowerLine has taken advantage of the bear market to snap up weaker competitors and add them to its network.

In the midst of market turmoil last April that saw several companies either postpone or cancel planned IPOs, FlowerLine went ahead with its highly publicized public offering.

CityCentury's Chief of Online Markets, Dave Chan, said that FlowerLine's IPO was the first step in a string of successes for the company and that the balance between solid fiscal management and calculated risk-taking was the key to the company's steady growth.

"It was widely considered risky to take the company public at that time, but the company's management pulled it off," he said. "If the IPO had fallen through, FlowerLine would not have been able to purchase the FlowerMe and GetFlowers.com brands which have been so central to the company's success. To their credit, they capitalized on the situation and are now reaping the rewards for sound policies."

In the acquisition of FlowerMe, FlowerLine drew on its existing trade network to nurture the brand and move it from a niche market into the mainstream, and built the designer label into a cornerstone of FlowerLine's online presence.

What did Dave Chan say was one critical ingredient to FlowerLine's steady growth?
(A) sound financial decision-making
(B) the purchase of CityCentury's online markets
(C) the company's ability to avoid the market slump
(D) the company's credit rating

(B) the purchase of CityCentury's online markets

In this magazine article, what does the pronoun it refer to?
(A) the company's steady growth
(B) the set of sound policies FlowerLine implemented
(C) the purchase of FlowerMe and GetFlowers
(D) the decision to become a publicly traded company

(C) the purchase of FlowerMe and GetFlowers
  

Top answer

The first one is correct. I cannot judge the 2nd one because there are several 'it's in the passage.

  • The first one is correct.
  • I cannot judge the 2nd one because there are several 'it's in the passage.
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6 Answers
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The first one is correct. I cannot judge the 2nd one because there are several 'it's in the passage.
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"It was widely considered risky to take the company public at that time, but the company's management pulled it off,"

please evaluate


In this magazine article, what does the pronoun it refer to?
(A)the company's steady growth
(B)the set of sound policies FlowerLine implemented
(C)the purchase of FlowerMe and GetFlowers
(D)the decision to become a publicly tr
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Hi Aradhana
I think the answer to the first one is (A) sound financial decision-making.
This is because Dave Chan says that there are two things that are key to the company's growth:
1. solid financial mangement (this is almost a synonym for "sound financial decision-making")
2. calculated risk-taking

I agree with your answer (D) for the second question - the decision to b
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moinkentI think the answer to the first one is (A) sound financial decision-making
Me, too. I must have answered very late at night previously.

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