The tables are shown in the link above.
The charts compare the sales of Fairtrade-labelled coffee and bananas in five major countries in Europe, namely UK, Switzerland, Denmark, Belgium and Sweden. Figures are given for 1999 and 2004.
It is evident that Fairtrade-labelled coffee market witnessed an upward trend in the number of products sold in all five countries, while sales of bananas went up in only 3 out of these European countries during the period given. The biggest growths were seen in UK for coffee and Switzerland for bananas. Also, both dominated these two markets.
In 1999, Swiss people spent the highest amount of money on coffee out of five countries, at 3 millions of euros. By contrast, only half of that figure was seen in the UK, at 1.5 millions of euros. However, there was a dramatic increase in the UK coffee market, with revenues booming to 20 mils of euros at the end of the period, which was more than three times higher than the figure for Switzerland, at just 6 mils of euros. Coffee spending was slightly higher in 2004 than in 1999 in Denmark, Belgium and Sweden.
Switzerland was responsible for the highest number in the second table, with 47 mils of euros of bananas sales in 2004 while in 1999 only 15 mils of euros was spent on this type of fruit. UK bananas market also saw a sharp rise in total sold products, from 1 mils of euros to 5.5 mils of euros. The same pattern was experienced in Belgium, with sales rising by 3,4 mils of euros, standing at 4 mils of euros in 2004. It is noticeable that the total money spent on bananas declined in Sweden and Denmark.
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