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Anonymous Posted 10 years ago
Grammar
Please check my bachelor thesis abstract
Abstract
This bachelor thesis is focused on change in consumer decision journey as a result of new Information and digital age. In this work I will follow technological progress since middle of twentieth century to today. I will try to answer question, which new touch points were brought into the marketer-consumer relationship when new technologies emerged, how new channels affected consumers and how brands can profit from it. To meet the aims of the work, I have chosen only the most important technologies and applications, which are described in detail and demonstrated on particular examples, which I have gained during year and half long practice in an advertising agency Leo Burnett.
Thank you!
This bachelor thesis is focused on change in consumer decision journey as a result of new Information and digital age. In this work I will follow technological progress since middle of twentieth century to today. I will try to answer question, which new touch points were brought into the marketer-consumer relationship when new technologies emerged, how new channels affected consumers and how brands can profit from it. To meet the aims of the work, I have chosen only the most important technologies and applications, which are described in detail and demonstrated on particular examples, which I have gained during year and half long practice in an advertising agency Leo Burnett.
Thank you!
Top answer
Use articles where they are necessary. You need a few.
- Use articles where they are necessary.
- You need a few.
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