Please check my answers for this passage.

Confidential: Interim First-Quarter Marketing Report

As announced last week, the first quarter revenues for BoostQuik did not meet expectations. However, even though the initial reactions of consumers have not been as positive as we might have wished, we will soon be able to capitalize on the endorsement of our energy/vitamin drink by three up-and-coming athletes - a female tennis player, a male cyclist, and a male soccer star - who will be featured in our advertising. (Note: Their names cannot be released until contract negotiations have been officially concluded.)

The tennis player is particularly charismatic and well-respected in our target market. Although the older-adult market is saturated with diet supplements, this campaign should enable us to reach a vast younger audience using her distinctive image. Her value as a status symbol has increased because of her success in several international competitions over the past year.

Several recent inquiries and orders from wholesale distributors suggest that second-quarter sales will be stronger. We should try to maintain that momentum through the third quarter, using television advertisements at major sporting events. The fitness industry is both booming and highly competitive at this time, so we must brainstorm some creative approaches for growing market share.

The marketing team brainstormed several strategies this morning and came up with four recommendations:
1. All three athletes should wear our company logo on their clothing and consume BoostQuik publicly at sporting events.
2. The athletes' life stories and latest accomplishments should be featured on our Web site.
3. The athletes' pictures should be prominently displayed on all our packaging.
4. We should take out full-page ads in the leading tennis, soccer, and cycling magazines. Highlighting the benefits of BoostQuik for these particular sports enthusiasts should help us gain wider name recognition.

Our primary marketing goal is to raise the visibility of BoostQuik in the fitness industry. For this reason, we suggest adding a fourth athlete, possibly a female gymnast, to our group of celebrity endorsements. We should hold off on selecting a gymnast, however, until after the annual world competition this summer. "This" will allow us to select a young athlete with star appeal. For the long term, it would also be very helpful if BoostQuik could become an official sponsor of the Olympic Games. Implementation of this marketing strategy will greatly raise our profile in the energy/vitamin drink market and will lead to increased sales later this year.

This report indicates that sales of BoostQuik will increase because ________.
(A) the new marketing campaign will be effective
(B) the beverage will be sold at TV sports events
(C) the beverage's effectiveness will be enhanced
(D) wholesale distributors have started using it
My answer is A

In the report, the word "This" refers to ________.
(A) results of the world gymnastics competition
(B) raising the company's visibility of BoostQuik
(C) selecting a gymnast from the competition
(D) delaying the selection of a fourth athlete
My answer is C