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Anonymous Posted 8 years ago
Grammar

Platform in tech sector

I've seen this on a software providers website "Maintain market compliance and lay a platform for continued meter-to-cash innovation". What does "lay a platform" mean? Lay a software solution? Can one "lay" a piece of software?
  

Top answer

I think you are seeing pure marketing jargon. The average person is not expected to understand it. I sure don't.

— Anonymous

  • I think you are seeing pure marketing jargon.
  • The average person is not expected to understand it.
  • I sure don't.
  • None of that is going to help you learn English; the words are used unconventionally.
  • But no, you can't lay a piece of software.
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3 Answers
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I think you are seeing pure marketing jargon. The average person is not expected to understand it. I sure don't. None of that is going to help you learn English; the words are used unconventionally. But no, you can't lay a piece of software. As a matter of fact, you can't lay a platform.

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I am aware of the techie use of platform. I took this "platform" to be figurative, meaning somehting like "lay the groundwork" or "lay a foundation", and that would be an inept figure of speech because you don't lay platforms, you raise them.

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The IT meaning of the term 'platform' is discussed here.

https://www.forbes.com/sites/adrianbridgwater/2015/03/17/whats-the-difference-between-a-software-product-and-a-platform/#25a609e056a6

Note the words the industry considers a platform to be anything that you

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