What does the phrase "pierce the veil of indifference" mean in the following sentence?
"The benefit of focus is your marketing strategy becomes strong enough to pierce the veil of indifference and become memorable. Apple picks one core message and drives it home like this"
"the veil of indifference" refers to people's indifference to advertising messages, which is imagined to cloak them like a veil. "pierce" has its ordinary meaning.
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"the veil of indifference" refers to people's indifference to advertising messages, which is imagined to cloak them like a veil.
"pierce" has its ordinary meaning.