It could be that it is something that really needs to be picked out by the recipient. It could also be considered a piece of jewelry, with a possible indication of a more intimate relationship. Things that would not be 'personal' would be a potted plant or a gift card at a chain store.
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yiduothe relationship between "A"and "her" will seem too close if "A" buys a watch for "her"?It means this one.
yiduocould "personal" mean the opposite meaning of "popular"?No.