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Sysrq Posted 16 years ago
Vocabulary

Perfectly&mdash

Hi,

I just read the following article
http://www.customerthink.com/article/use_crm_sell_better_automotive_retail/
and found an idiom and never heard before:
"From a pure sales perspective everything went perfectly&mdashthe salesman sold a car the dealership couldn't sell for months, cutting their monthly carrying cost."

I guess there is typo and it should be perfectly&mdash instead of perfectly&mdashthe.
What is a mdash salesman?




  

Top answer

This is what I found about mdash, but it doesn't explain its use in this context. "When you see "&mdash" on a Web page or in an HTML e-mail, it is really supposed to be a long dash (like this: — ). An mdash, also known as an "em dash," is a dash that is the width of the capital letter M.

  • This is what I found about mdash, but it doesn't explain its use in this context.
  • "When you see "&mdash" on a Web page or in an HTML e-mail, it is really supposed to be a long dash (like this: — ).
  • An mdash, also known as an "em dash," is a dash that is the width of the capital letter M.
  • " All of this is new to me!
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2 Answers
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This is what I found about mdash, but it doesn't explain its use in this context.

"When you see "&mdash" on a Web page or in an HTML e-mail, it is really supposed to be a long dash (like this: — ). An mdash, also known as an "em dash," is a dash that is the width of the capital letter M. It is longer than an "en dash," which is the width of a capital N."

All of this is new to me
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Of course, it is an HTML entity
http://unicode.e-workers.de/entities.php

The problem is that not every charachter is allowed in a HTML document, e.g. < or >, because they have special meaning. Instead HTML entities must be used,

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