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Ahmet Faruk Cecen Posted 11 years ago
Grammar

parasitic reversal

Economically, network media are accompanied by a form of commodification which, as we shall see, constitutes a parasitic reversal of the kind of commodification which typifies broadcast.

Hi everyone

I could not see what parasitic reversal means? Thanks in advance

Source: Communication Theory; Media, Technology and Society belonging to David Holmes

Text before the one I sent

The economic interrelationship

A fourth continuity between the broadcast and network architectures is
the way their economic logics presuppose each other. Economically, network
media are accompanied by a form of commodification which, as we
shall see, constitutes a parasitic reversal of the kind of commodification
which typifies broadcast. The form of commodification which is peculiar
to a first media age is intertwined with the ever-expanding dimensions of advertising
  

Top answer

Ahmet Faruk Cecen parasitic reversal parasitic ~ like a parasite. A parasite is an organism keeps itself alive by taking the nutrients from another. The parasite can't live on its own.

  • Ahmet Faruk Cecen parasitic reversal parasitic ~ like a parasite.
  • A parasite is an organism keeps itself alive by taking the nutrients from another.
  • The parasite can't live on its own.
  • It depends on another organism for its existence.
  • reversal ~ a change in direction of some kind, probably a reversal of roles in the context you presented.
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1 Answers
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Ahmet Faruk Cecenparasitic reversal
parasitic ~ like a parasite. A parasite is an organism keeps itself alive by taking the nutrients from another. The parasite can't live on its own. It depends on another organism for its existence.

reversal ~ a change in direction of some kind, probably a reversal of roles in the context you presented. It may be

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