Television commercials are often cleverly made with a lot of thought. For instance, there is the Smirnoff Vodka commercial promoting the superior quality of it being tripled distilled. It begins with darkness zooming out to a secluded street with only a car on it; an expressionless man driving and a woman staring out into space quietly. Out of nowhere a semi-trucks blinding white lights appear on the left, all you see is lights and a woman’s terrified face as the man jerks the wheel, barely avoiding a disaster. They pull up to a cliff overlooking a city; he takes his wedding ring off and says “I know you had an affair with Dylan, I don’t love you.” The same scenes are repeated with some actions removed and now there’s a different dialogue; this time he said “I had an affair, I don’t love you.” Again the scenes are repeated and some actions are removed and the better dialogue of the three is heard as he said “I love you.” The distillation process and the commercial serves to leave it’s audiences with the best outcome.
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