Hi Nessie nessie000 you consider what differentiates you from your competitors. Those things are valuable and should be kept in house. "Those things" refers back to " what differentiates you from your competitors".
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nessie000you consider what differentiates you from your competitors. Those things are valuable and should be kept in house."Those things" refers back to "what differentiates you from your competitors". The word "what" means "the thing(s) that". In other words, the things that make your company unique and different from your competitor