Or more approriately, the lack of it

Title : RBI follows Rahul Gandhi's example, raises pitch to take banking to hinterland

One isn't sure about the political leanings of Duvvuri Subarao, but it seems the scion of the Nehru-Gandhi family has left a profound impression on the Reserve Bank of India (RBI) governor.
The inspiration drawn from Rahul Gandhi, it appears, isn't just about the dirt road the governor has started to take lately or about unscheduled stopsat shanties to understand banking, or more appropriately, the lack of it.
Gandhi, or at least his successful use of anecdotes from the lives of two simple women to commnicate complex matters rather simply, has moved Subbarao.
If the Congress general secretary spoke of Kalawati and Sasikala in Parliament to underscore the need for the nuclear deal with the US, Subbarao has anecdotes from Aruna and Lakshmi to heighten the central bank's pitch to take banking to the hinterland.

Could you explain to me the emboldened parts?
I know the meaning of the individual word in the highlighted parts, but I cannot understand them altogether particularly as to the context.

Here I rephrase the para as to my knowledge :
The Governor inspration from Rahul Gandhi isn't just about the dirt road that governor has promised to clean up recently, or unscheduled stops at poor people's residency to explain to them the importance of banking, ................... ..........