0 We usually don't use "the" unless referring to the television set itself. For example (taken from 'English Grammar in Use' by R. 02br 00- Can you turn off the television, please?
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01cite10New2grammar12cite10What's on the TV tonight?12br
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10Spears is on TV.12br
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10Find out when specific stars will be appearing 11b10on TV12b10 at TVNow.com12br
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10What a surprise this series was when it first came 11b10on the TV