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Nathan mckane Posted 16 years ago
Vocabulary

On the back of ....

Hi there!

Have I made the following sentence correctly?

That's the way they promote their products. They try to sell their new cars on the back of slamming their rivals' cars.

Thanks a million!


  

Top answer

Hi, Have I made the following sentence correctly? That's the way they promote their products. They try to sell their new cars on the back of slamming their rivals' cars.

  • Hi, Have I made the following sentence correctly?
  • That's the way they promote their products.
  • They try to sell their new cars on the back of slamming their rivals' cars.
  • No.
  • The idiom is that ' you do something on the back of someone' , ie 'do something by taking advantage of people who trust you, people you have some obligation to'.
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2 Answers
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Hi,
Have I made the following sentence correctly?

That's the way they promote their products. They try to sell their new cars on the back of slamming their rivals' cars.
No. The idiom is that 'you do something on the back of someone',
ie 'do somet
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In that sentence, the word 'by' would be used instead of 'on the backs of'; however, I think I see your logic in asking - good question.

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