"on shelf next month" sounds wrong to me. I would say "on the shelves next month". However, I do remember a time when "in store" sounded horribly wrong to me too, and now it is everywhere (in the UK).
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GPY I would say "on the shelves next month".Me too. Or possibly "in stores."
BarbaraPAMe too. Or possibly "in stores."Barbara, whereabouts are you from? I ask because I wondered if "on shelf" might be an American innovation.