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Raen Posted 17 years ago
Grammar

On a commercial print ad

What do you call the textual part, usually short and catchy, of an ad? caption? inscription (this one sounds unlikely)? something else?.....Thanks in advance.

Raen
  

Top answer

Hi Raen Ads use "catch phrases", for example. Other possibilities might be "slogan" or "tag line".

— Yankee

  • Hi Raen Ads use "catch phrases", for example.
  • Other possibilities might be "slogan" or "tag line".
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2 Answers
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Hi Raen

Ads use "catch phrases", for example.
Other possibilities might be "slogan" or "tag line".
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Or more generally, simply "the copy."
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