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Adrian71 Posted 13 years ago
Grammar

Omission of 's genitive

Hi there,
I've already asked this question why English speakers say Steven Spielberg's car but a Steven Spielberg (no 's) film/production or Louis Vuitton's family but a Louis Vuitton bag. The answer was if you use a surname as a brand you just put it before a noun it refers to without any modification. However, yeasterday or the day before yesterday Pakistani girl Malala Yousafzai gave a speech at the UN headquaters and the title of it on SkYNEWS was MALALA SPEECH. Why not Malala'S ??? Your speech cannot be your brand because she did it for the first time. In Polish, my native language it would have been in the gentitive.
  

Top answer

"Malala Speech" is in headline style. You can't use that as an example of standard usage.

  • "Malala Speech" is in headline style.
  • You can't use that as an example of standard usage.
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2 Answers
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"Malala Speech" is in headline style. You can't use that as an example of standard usage.
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Adrian71the title of it on SkYNEWS was MALALA SPEECH. Why not Malala'S ???
It could have been Malala's, but headlines and titles are often abbreviated so severely that they become ungrammatical when read as sentences. They are not sentences, or only barely so, but simply a grouping of keywords designed to attract a reader's attention.

Think of it as

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