Anon: There is no fixed rule. However, my impressions is that "of the" tends to be used in more literary and formal situations, and " 's" is more personal and intimate. In conversation, and the phrase is short, the " 's " form would be more used that "of the".
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AnonymousI would like to know when to use of the* and *'s.Actually, you have three choices. "of the", "'s", and forming a compound noun. The last of these is probably the most frequently used. As far as I know, there are no reliable rules on this.