Objects are not enough but must be validated
Does the highlighted section of the following context imply:
who sees advertising as a magic system which develops in spite of the existence of ‘a cultural pattern in which objects are not enough but must be validated through association with social and personal meanings. The social and personal meanings which in a different cultural pattern might be more directly available’?
Context:
In substituting mass-produced objects for art objects, Steinbach and Koons call attention to the artwork as commodity, suggesting that the relationship that people have with consumer products is analogous to their relationship with art. Here, we are not so far away from the thoughts of British cultural theorist Raymond Williams, who saw advertising as a magic system which had developed in the face of ‘a cultural pattern in which objects are not enough but must be validated, if only in fantasy, by association with social and personal meanings which in a different cultural pattern might be more directly available’.
Top answer
I don't think "in the face of" means "in spite of the existence of". It seems to mean something more like "in response to". catttt The social and personal meanings which in a different cultural pattern might be more directly available This is not grammatical as a sentence.
- I don't think "in the face of" means "in spite of the existence of".
- It seems to mean something more like "in response to".
- catttt The social and personal meanings which in a different cultural pattern might be more directly available This is not grammatical as a sentence.
- However, you have understood correctly that it is the social and personal meanings that might be more directly available.
- In your paraphrase you changed some of the tenses for no apparent reason.
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I don't think "in the face of" means "in spite of the existence of". It seems to mean something more like "in response to".
cattttThe social and personal meanings which in a different cultural pattern might be more directly available
This is not grammatical as a sentence. However, you have understood correctly that it is the social and personal meanin
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