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Anonymous Posted 19 years ago
Grammar

Nouns - consumer / target

0The high cost of advertising is invariably paid by the … target … .02br
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6 Answers
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0It cannot be correct; the 01i00target02i00 is merely the 01u00intended02u00 purchaser; the answer is 01i00consumer02i00.0-
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0a) consumer - not all advertising is aimed at consumers02br
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00b) the target of the advertising - that's true.02br
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00c) market - which market? 02br
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00d) client - a client of an advertising agency certainly pays for the advertising initially but ultimately the cost is passed on to their customers, like all overheads.0-
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01) So... who is right? 05000 Nona or Mr.?02br
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002) Another example: 02br
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01b00The new perfume was … launched … onto the market just in time for the holiday season.02b02br
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00a) thrown02br
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00b) produced02br
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00c) launched02b
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1b00Me, me! I'm right! I'm right!02br
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00You need to choose the most appropriate answer, Anon--01b00 02b01i01b00launch02b00 a new product02i00 is the usual term for placing a new product on the market. Google reveals almost any collocation as possible, but you are looking for standard usage.
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0Oohhh tricky one. Perhaps we could arm-wrestle over it?02br
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00No, I think that Mr M is probably right there. I was thinking of 'consumer' in a more limited sense.0-
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00Perhaps we could arm-wrestle over it?12blockquote
10Promises, promises!02br
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00Seriously: Nona's explanation is quite accurate, but I think the original question is not up to her level-- it is merely re-stating the everyday saying that the 'consumer pays in the end'.0-

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