The two words are different parts of speech. Negotiation = NOUN. to Negotiate/ Negotiating = VERB.
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AntonijaAlthough, it is strange how often it is used the other way around:
negotiating strategy, negotiating tactics.
AntonijaSo, do you think I should choose and stick to one option?
Antonija
Win-win solutions, naturally, do not come unaided; they are usually the result of the negotiators' motivation, which can be intrinsic and extrinsic /28, p. 468/. They are frequently conditioned by the general approach to negotiation in an organisation as well as by the company's negotiation system itself and the extent to which it is sophisticated.