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MUSCOVITE Posted 14 years ago
Vocabulary

Naive question - Nero?

Hi,

There is a German company named Nero. I guess many of you are familiar with Nero's multimedia sw products [Nero has offices not only in Germany but in the USA, Japan, etc.].

Now, to my question.
When a company takes the name say PINNACLE, it is understandable ....very nice name indeed :-)
But Nero? Or maybe "this" Nero has nothing to do with the notorious Roman emperor ... and so gives native English speakers no "bad" associations?

mus-te
  

Top answer

Obviously the name was chosen to create a pun (Nero burning ROM - that's their famous line) so I don't think that native speakers (or non natives who can speak at least basic English) will object.

  • Obviously the name was chosen to create a pun (Nero burning ROM - that's their famous line) so I don't think that native speakers (or non natives who can speak at least basic English) will object.
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4 Answers
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Obviously the name was chosen to create a pun (Nero burning ROM - that's their famous line) so I don't think that native speakers (or non natives who can speak at least basic English) will object.
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I don't know about native speakers but Nero works fine with speakers of Finnish. Nero is a Finnish word and means "a genius".
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Good point Cool Breeze :-)
One last question then: how do speakers of Finnish pronoun "their" Nero, as ['ni:rou] or ['nerou]?
mus-te
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Some foreigners have said that the only easy thing about Finnish is the pronunciation: the spelling is always phonetic with the exception of some loan words borrowed from other languages recently and the stress is always on the first syllable. Nero is pronounced ['nero]. The last vowel is not diphthongized as in English.

CB

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