Motivational letter for business school

Hi There,

I want to study in the Netherlands next year and this should become my motivational letter. I would be very happy if you could have a look at it.

Dear Sir or Madam,

I like to express my motivation to study marketing management at the InHolland university in The Hague. Fascinated by brands in terms of marketing a product in a clever way to attract customers and allow establishing an emotional connection to it I experienced myself buying products just because of the brand or the sophisticated campaign.

To build up my knowledge and focus on that business I started my education by doing an apprenticeship in event's management in a strongly marketing orientated event's company. In three years which included half a year as a junior project manager I improved amongst others my leadership and organizational skills that help me meet targets and deadlines.

I early had to demonstrate my studied skills in event conception, setting event objectives as well as doing the financial controlling, project planning and the onsite management when I was in charge of projects working very close with the marketing departments of companies like Vodafone Europe, Toshiba Electronics Europe or lots of major pharmaceutical companies.

I have learned that live communication in terms of events like seminars, fairs and corporate events is a key element of today's marketing mix but I was always very keen to see behind the curtain of the overall picture.

While working and living abroad I experienced well known brands presented in a different way to suit the varied clientele. Working for international companies like Schwarzkopf Professional as a sales force coordinator did not just support me growing personally and focussing on my skills internationally it also strengthened my intention to improve and structure my marketing skills by studying an international undergraduate course.

Right now I am eagerly engaging in neuro linguistic programming which is all about effective communication. It deals with your communication with yourself in your own mind and it deals with your communication with other people. "NLP is a user manual for your brain" (Richard Brandler). By this I expect to learn, work and generally speaking to grow in a more efficient way.

I am confident that InHolland The Hague is the best school for shaping my future the way I imagine as it focuses on innovation, flexibility and matching individual educational needs.

Well equipment with intermediate marketing skills lots of work experience and the ability to use my brain in an efficient way I am very confident about my decision to pursue an international business major, and I feel I will be able to excel in this field, because it is something that I am extremely interested in studying and that I will enjoy doing. I am determined to become an exceptional candidate for a career in this field by the time I finish my studies.

Looking forward hearing from you!

Adrian