Motivation letter

Hello, everybody. I am a student from China and I really want to go further studying abroad, please help me to check my motivation letter.

Thank you very much~~~~

Dear Sir or Madam,

I appreciate this opportunity to provide further background information in support of my application for entrance to the Master program of MSc Marketing Management at XX

I was born in Harbin, China. When I was only 15 years old, my keen insight and analytical ability were outstanding, proved by successful sales experience of selling barbecues at river bank, as I quickly found the core potential customers—children—and focused on them

In my sophomore year, I was elected as President of Cai Wei English club and led this marginalized group up to a new level. The real code for my successful leadership is my faith that a group and its leader must gain the internal reputation before it gain the external reputation. Therefore, during the first two months, instead of launching big activities as did other clubs, I concentrated that period on building harmonious relationship and mutual trust with my teammates, making them firmly believe that even in such a neglected club, we could succeed as long as we have love and faith. After I founded the MUN association on campus, I still held this faith, because I believe only when the internal culture becomes stable can the team be popular in the external environment, and the innovation and motivation of the members provoked enough for the group to be competitive and achieve any honors ultimately.

During the summer holiday of my junior year, I acquired an internship position in the marketing department of China Merchants Security Co., LTD. Through this experience, I first understood the difference between sale and marketing. Sale needs the power of agility: execution and adaptation to changes. Marketing needs the power of mind: innovation and ability to challenge conventions, and it is my dream subject to learn in depth.

My past experience made me a mature and potential person, and my undergraduate study in finance has equipped me with some correct concepts on statistical analysis and general sensitivity on economy, which is a cornerstone for me to learn marketing further. However, what I urgently need is a global horizon and a deep and rational thinking of marketing knowledge. This sense of urgency first came to me when I participated in the BMUN and negotiated about the global affairs with the delegation groups from other countries. In this case, study in xx is necessary. Since xx is one of the best business schools in Europe, its ample international resources, prominent professors and students can teach me a lot. Furthermore, The courses perfectly combine the two main directions of marketing:marketing research and marketing communication. Besides, Netherland is a country with many top multinational companies, which will give me enough chance to achieve my future career goal.

My short term goal is to enter into a multinational company, like Unilever, to be a salesman for at least one year. It is not because I do not have bigger ambition, but because I believe the sales experience will give me a thorough knowledge of what are the consumers' real needs, and what kind of marketing strategy is really fit for this company with the changing global environment. And this will give me a solid foundation to become the manager of the marketing department later and finally fulfill my long term goal : to be the Asia president of a multinational company.

My hobby is to make pottery wares, as the whole process of mud to become a beautiful china makes me seem to see my own life-locus. I regard myself right now as mud, and study in RSM will be the hands, which can shape me in and out. Although my marketing score of 65 is not the highest (which is 69) in my class, what my past and future performance will prove my flexibility. And although my IELTS score is only 6.5, my fluent English will show you score is not always reliable. What I want to express is that my courage to venture this major arises from my confidence to be outstanding and my fitness for this programme. Please give me a chance and I believe I will become a perfect “china rarity”!

Yours Sincerely,
Cathy