Motivation letter

hello!
I am trying to write a motivation letter for a Master in chinese business.
I've already read the advices in "Please Read: Requests for Help With Motivation Letters" and in the others messages posted on this forum, but I am not still sure how's my letter.
I would appreciate your opinion

Thank you in advance!

Dear Sir or Madam: (I can't find out the name...)

I am writing to apply for a place in the *** program.

I graduated in Oriental Languages and Cultures in *** from the University of *** where I obtained a degree that focuses on the Chinese language. I chose to study Chinese because I have always been fascinated by Chinese history and culture, and I believe language is the primary key to finding out and understanding other cultures. Since the very beginning of my studies I was struck by the uniqueness of Chinese language and began taking a great interest in Chinese linguistics and sociolinguistics.

After I graduated, I obtained a post-graduate scholarship that was offered by *** to conduct research on Chinese brand naming that allowed me to live and study for two years in the capital of Chinese economy, Shanghai. During my research, I became increasingly interested in the relationship between culture and marketing, and I realised the importance of sociolinguistics and cultural issues in Chinese marketing strategies.

This experience was not only important for me academically, but also because it give me a great opportunity to understand China and Chinese in person. I witnessed the amazing boom of the Chinese economy, which highlighted the enormous possibility for investment in the Chinese market, while also observing it’s social contradictions at the same time. Coming in contact with many Chinese people of different ages and status also allowed me to familiarise myself with their cultural features, which were often very different from Western ones. These cultural aspects not only influence their values, habits, customs and etiquette, but also their way of communicating, negotiating and interacting as well.

Nowadays China has become a new pillar of the world economy. Their annual GDP is rising by more than 7% per year and they can also boast the largest potential consumer market in the world. Everyone wants to do business with China, and the demand will only increase in the future, but as many analysts point out, doing business in China is not as easy as it may seem. The difficulties are mostly due to cultural clashes, and I firmly believe that conducting successful business in China begins with understanding their language, customs, protocols and business practises. Understanding the Chinese culture is a sine qua non of being successful in the Chinese market.

Successful professionals in the international business community not only speak the language of their business partners or clients, but also understand their business culture. Thereby, in accordance with this concept, my professional objective is to become an expert in the Chinese languages and culture while gaining invaluable knowledge and experience of Chinese marketing strategies and management.

I believe that the aim of the program is consistent with my academic background and aspirations. I am confident that with the knowledge gained through *** program I will gain necessary skills and experience that will help me take a giant step towards reaching my professional goals.

Thank you very much for your time and considering my request. I look forward to your reply.

Yours sincerely,

Luca