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Catttt Posted 7 years ago
Grammar

Motivated and informed by

Does the highlighted sentence mean "Ridley Scott and Tony Kaye had ambitions and capabilities in film-making and used those ambitions and capabilities as motivations for their activity in the area of advertising"?


Context:

The changes in conditions of production that brought about signature styles in advertising also favoured a general upsurge in creativity in the advertising industry in the mid 1980s and 1990s, so that leading advertising creatives were able to break free of the constraints imposed by Capitalist Realism and build narratives and scenarios of a different order, particularly with respect to luxury goods. In order to achieve this shift, some advertising creatives, for example, British producers Ridley Scott and Tony Kaye were motivated and informed by their ambitions and capabilities as film-makers.

  

Top answer

Yes.

  • Yes.
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