Meaning of text

The green "text"s in the following context imply "content". However, I think the red text means "words and phrases". Am I right?

Context:

When viewing visual humour, that is, parody, pun, paradox, satire and irony, some of the following questions may be relevant for viewers to ask: Would this work be perceived as funny if presented in another context or space? In what contexts would this work not be viewed as humorous? What person(s) or culture(s) may not view this work as humorous? How do the text or titles enhance the humour? Of course, these questions may be good to address after the laugh and may provide some new insights about the function of artworks as cultural texts and artefacts as well as visual texts. The process of interpreting works of art requires taking the time to ask the