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Usenet Posted 20 years ago
Learning
Meaning of "spin off"
Hi there,
I'm helping my cusin who is working on his marketing thesis about "brand equity" and we would like to know the meaning of "spin off" in a marketing context.
Thank you and take care
Emilia and Emanuele
I'm helping my cusin who is working on his marketing thesis about "brand equity" and we would like to know the meaning of "spin off" in a marketing context.
Thank you and take care
Emilia and Emanuele
Top answer
In marketing, a "spin-off" is a brand that comes from another brand. Pepsi One is a spin-off of Pepsi, for instance. Nescafe Frappucino envelopes are a spin-off of Nescafe Instant Coffee.
- In marketing, a "spin-off" is a brand that comes from another brand.
- Pepsi One is a spin-off of Pepsi, for instance.
- Nescafe Frappucino envelopes are a spin-off of Nescafe Instant Coffee.
- " Furthermore, let's say more people prefer "Meet Beeters" in the country "Munkeeland" than all other brands of shoes.
- You might introduce a special version of "Meet Beeters" in Munkeeland called "Munkee Spankers" aimed at a more specific group within the population of Munkeeland (who might not enjoy "Meet Beeters" as much as some other groups), and advertise your product with a cute little jingle featuring images of attractive members of that demographic doing some kind of communal activity.
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2 Answers
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In marketing, a "spin-off" is a brand that comes from another brand. Pepsi One is a spin-off of Pepsi, for instance. A better example would probably be...hmm...Nescafe Frappucino envelopes are a spin-off of Nescafe Instant Coffee.
So let's say a company makes shoes, and its most popular line of shoes are called "Beeters," under the general brand name of "Meet." Furthermore, let's say more peop
So let's say a company makes shoes, and its most popular line of shoes are called "Beeters," under the general brand name of "Meet." Furthermore, let's say more peop
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Dear "credum qua absurda" (at last something in Latin and not in English, for us much easier!!!),
thank you so much for you prompt and deep answer and your time. You have not given us just an answer but also much more, really very helpful for my cousin and his study.
Have a good week
Emilia and Emanuele
thank you so much for you prompt and deep answer and your time. You have not given us just an answer but also much more, really very helpful for my cousin and his study.
Have a good week
Emilia and Emanuele
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