Meaning of a trade card for Liebig’s beef extract
Meaning of a trade card for Liebig’s beef extract
The passage below is from The Library: A Fragile History by Andrew Pettegree.
- A trade card for Liebig’s beef extract (1912), featuring a highly fictionalised travelling book merchant. The expansion of the book trade in the sixteenth and seventeenth centuries brought the pleasures of book ownership to many more people, as bookshops and itinerant pedlars proliferated around the European continent.
As you see, the passage above is about a trade card for Liebig’s beef extract. I think I have no problem to understand the literal meaning of this passage. But I cannot figure out why an advertising card for beef extract features a highly fictionalised travelling book merchant.
Thanks in advance.
Top answer
Stenka25 But I cannot figure out why an advertising card for beef extract features a highly fictionalised travelling book merchant. No reason. I had never heard of these cards before, and now I want them.
- Stenka25 But I cannot figure out why an advertising card for beef extract features a highly fictionalised travelling book merchant.
- No reason.
- I had never heard of these cards before, and now I want them.
- Apparently, they were issued in sets of six, each set with a theme.
- The themes had nothing to do with beef, necessarily.
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Stenka25But I cannot figure out why an advertising card for beef extract features a highly fictionalised travelling book merchant.
No reason. I had never heard of these cards before, and now I want them. Apparently, they were issued in sets of six, each set with a theme. The themes had nothing to do with beef, necessarily.
0It was used for advertising their products. They invented little stories that were depicted on the cards, like pages in a comic book.
https://en.wikipedia.org/wiki/Liebig%27s_Extract_of_Meat_Company#Trading_card_sets
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