Meaning of a paragraph

1. Does the blue section mean "their critical comments not only represent some information about advertising strategies but also show that these men prefer the pleasure value of advertisements to their functionalism"?

2. Does the green section mean "one of the men misses the montages that were used in previous Bo Knows advertisements and says that this new advertisement has nothing and only shows Bo in a gym"?

3. Does the yellow sentence mean "this advertisement shows that it is the aesthetic experience and pleasure that is important for the men in the barbershop and therefore for all Nike ad viewers and, not the information about the product"? Does "aesthetic experience" here mean "the aesthetic experience of Boys in the Barbershop" or "the aesthetic experience of Bo Knows"?

Context:

Boys in the Barbershop (Kine TV ad), for instance, shows a group of men watching a Nike commercial while idling their time in conversation in the barbershop. The commercial they are watching appears to be the latest in the Bo Knows campaign, but turns out to be too straight, compared with previous examples, causing the men to launch into a critical commentary that betrays not only a reflexive knowledge of advertising strategies but an understanding of the pleasure value of advertisements over their functionalism. They want to know, for instance, what’s happened to the dancing girls and singing, and one knowingly misses the montage-style that is common to advertising: ‘It’s just Bo in a gym.’ Here, it is the aesthetic experience, the pleasure that knowingness brings that counts for the viewer, not information about the product.