Meaning?
Hi , what is'the meaning of underwriting half of it in the following text:
The paper back of tessa had just been released and Mercer( the author) had signed on for another grueling summer tour to promote it. Bruce insisted that the first stop be at Bay Books( his book shop) and haranggued the publisher into underwriting half of it.
Half of what?
Thanks
Top answer
Hi That's a good question and, I agree, it's not clear. When an author goes on a tour to promote a book, that costs money. If the tour is successful, the author gains, but so does the publisher who, of course, is making a profit from the book.
- Hi That's a good question and, I agree, it's not clear.
- When an author goes on a tour to promote a book, that costs money.
- If the tour is successful, the author gains, but so does the publisher who, of course, is making a profit from the book.
- So I think the meaning is that Bruce persuades the publisher to underwrite half the cost of the promotion tour.
- In other words, the publisher will pay half the costs of the tour but, hopefully, will get that money back when sales of the book increase.
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Hi
That's a good question and, I agree, it's not clear.
When an author goes on a tour to promote a book, that costs money. If the tour is successful, the author gains, but so does the publisher who, of course, is making a profit from the book.
So I think the meaning is that Bruce persuades the publisher to underwrite half the cost of the promotion tour. In other words, the
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