I can only conclude that these papers were applications for insurance policies.
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fivejedjonI seem to recall reading once that some newspapers, years ago, offered free insurance in an attempt to promote sales. This was along the lines of "FREE LIFE INSURANCE! If you are trampled to death by a white elephant and are carrying a copy of that days Daily Gossip, the Daily Gossip will pay your heirs the princely sum of £500! Make sure you buy your Daily Goss
GPYI think it must be something along these lines. The phrases "weekly papers" and "its reader" don't seem to fit the interpretation that they were ordinary insurance policies.I too feel the same. Thank you,GPY.