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Bahareh M Posted 4 years ago
Vocabulary

Materialize

These four organizations [the author mean Nokia, Toyota, Wrigley, and Peugeot], and many more like them, succeeded because they saw a need to change and seized an opportunity to do something differently. This same mindset can be applied to resilience.

In the context of resilience, the need to adapt will be driven by different root causes than what was driving Peugeot and Nokia to change, and the stimulus for change may at times be quicker to materialize than some of the timelines followed by the brands above.

Hello everyone,

I want to understand why the author has used "materialize" in this place. Does he/she mean that "stimulus for change" at times is more effective than some of the timelines which brands adopt, and can fulfill progressions more effectively?

  

Top answer

Bahareh M Does he/she mean that "stimulus for change" at times is more effective than some of the timelines which brands adopt, and can fulfill progressions more effectively? No. To materialize is to come into being.

  • Bahareh M Does he/she mean that "stimulus for change" at times is more effective than some of the timelines which brands adopt, and can fulfill progressions more effectively?
  • No.
  • To materialize is to come into being.
  • The writer is not being clear, however.
  • He says a certain stimulus may occur quicker than a certain timeline did, which is nonsense.
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1 Answers
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Bahareh MDoes he/she mean that "stimulus for change" at times is more effective than some of the timelines which brands adopt, and can fulfill progressions more effectively?

No. To materialize is to come into being. The writer is not being clear, however. He says a certain stimulus may occur quicker than a certain timeline did, which is nonsense. I guess he

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