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Maelstrom Posted 11 years ago
Vocabulary

Marketing "methods"?

Can marketing CAMPAIGNS actually be referred to as marketing methods??

The latter sounds vaguely raw to me as I don't see it being used widely in business magazines and newspapers, but then again I'm not an account manager at a marketing firm so I'm not entirely sure.

Thanks in advance!
  

Top answer

"marketing campaigns" and "marketing methods" are both valid phrases but they do not mean the same thing. A "campaign" is an effort or initiative to achieve a specific goal, in this case the promotion of a specific product. It last for a certain period of time and then ends.

— GPY

  • "marketing campaigns" and "marketing methods" are both valid phrases but they do not mean the same thing.
  • A "campaign" is an effort or initiative to achieve a specific goal, in this case the promotion of a specific product.
  • It last for a certain period of time and then ends.
  • A "method" is just a way of doing something.
  • It could potentially be used at any time, in any campaign.
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1 Answers
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"marketing campaigns" and "marketing methods" are both valid phrases but they do not mean the same thing.

A "campaign" is an effort or initiative to achieve a specific goal, in this case the promotion of a specific product. It last for a certain period of time and then ends. A "method" is just a way of doing something. It could potentially be used at any time, in any campaign.
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