Market demographics

Market Demographics

BookingRU’s is well known airline tickets agent company. There have a good reputation among their customer because of their service. The advance in the internet technology now a day give an idea to BookingRU’s to expand their business by implementing the online airline reservation tickets. The company aim to be number on in Canada after they implementing the system. The target market is customer around the Canada who wants to make a reservation through online application but in the same time they also want to have the facilities that they can get by using the travel agency. For example the customer can choose the airline company, the number of hours/days for them to transit in one place and the place they want to transit. Furthermore by using this Online reservation system customer can have the facilities same as they go to the travel agency. Therefore it will save time and cost for the customer and also the company. Besides that, company also yang be manage in a good system because many of the transactions is online and they can get the report daily or monthly basis.