II.Industry and Competitive Analyses- presentation of an objective view of the industry in a country your product will be marketed. It introduces management to key players in the industry, technologies, processes, markets, and critical developments. This takes into consideration both a global and regional perspectives. a.Analysis of an industry in which the company competes -Follow Porter’s Five Forces Model b.Analysis of key competitors—both global and domestic players in the selected markets ?Detailed analysis of the competitors in the industry. This should include an audit of at least two key competitors in the selected market/country.
what is management here?
does players mean technologies, processes, markets, and critical developments?
what is audit??
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