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HUBLOT Posted 11 years ago
Grammar

Maintain market share

You need to lower your prices so that you can maintain market share.

Does "maintain market share" sound natural? Should it be "maintain your market share"?
  

Top answer

"Maintain market share" is a business term of art. No possessive pronoun necessary.

— Deadrat

  • "Maintain market share" is a business term of art.
  • No possessive pronoun necessary.
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5 Answers
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"Maintain market share" is a business term of art. No possessive pronoun necessary.
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Maintain your market share by selling cheaper oil and reap all the profit you can. (http://seekingalpha.com/article/2693545-saudis-are-unlikely-to-cut-oil-production-at-the-opec-meeting-in-november)
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I followed your link to find this:

<quote>

The Saudi Response is Predictable

Oil will be cheaper, so...
  1. Maintain your market share by selling cheaper oil and reap all the profit you can.
</quote>

The author is talking about third persons (Saudis), so why is the pronoun in the second person? If anything, it should read

Oil will b

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Thank you so much for your reply, deadrat.
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You're welcome. The above should read, "it's just unnecessary because you the only market share you can maintain is your own."
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