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Damir Posted 18 years ago
Grammar

logo's

0Hi,02br
00I have found in some forum a topic where some guy posted a few logos, and one UK citizen answered "Nice logo's John". Why did he write logo's and not logos? It's confusing me. Can someone explain that to me? Thanks.0-
  

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4 Answers
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1i00Logos02i00 is right and 01i00logo's02i00 is wrong.02br
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0There are people who, for some reason, will insert an apostrophe to form the plural any time they feel the least bit insecure about the way the word looks. (In this case perhaps the writer was worried that John would confuse the plural of "logo" with the Greek "logos." 05000) I had thought this was primarily an American sickness but I guess now it's infecting the UK as well.02br
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0Hmmm, and I though so but wasn't sure. Thanks for clearing this up. 0-
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0Hi,02br
02br
00Perhaps the original writer wrote 01u01i00logo's02i02u00 with an apostrophe to reflect his feeling that 'logo' was more of an abbreviation than a real word.02br
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00It's a shortened form of the word 'logotype'. However, the shortened form is now used almost exclusively, and I would think is found in
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