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Square Posted 12 years ago
Grammar

Licensing brand vs licensed brand

Warner Bros Consumer Products (WBCP) are set to become the top kid’s licensing brand in Vietnam with deals having been struck for retail sales. Source: "Kid’s corner", VIETNAM LOCAL NEWS. I don't understand that sentence. Could you explain why it is "licensing brand" not "licensed brand" here?
  

Top answer

Square Could you explain why it is "licensing brand" not "licensed brand" here? I suppose because they are looking forward to the future rather than at an established condition.

— Mister Micawber

  • Square Could you explain why it is "licensing brand" not "licensed brand" here?
  • I suppose because they are looking forward to the future rather than at an established condition.
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1 Answers
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Square Could you explain why it is "licensing brand" not "licensed brand" here?
I suppose because they are looking forward to the future rather than at an established condition.
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