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Anonymous Posted 21 years ago
Vocabulary

leads and prospects

The primary function of professional sales is to generate and close leads, educate prospects, fill needs and satisfy wants of consumers appropriately, and therefore turn prospective customers into actual ones.

can someone tell me what leads and prospects mean in the above paragraph?

many thanks
  

Top answer

Lead : an indication of potential opportunity; information possibly leading to a new customer. Prospect : someone who is considered a potential customer.

  • Lead : an indication of potential opportunity; information possibly leading to a new customer.
  • Prospect : someone who is considered a potential customer.
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1 Answers
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Lead: an indication of potential opportunity; information possibly leading to a new customer.
Prospect: someone who is considered a potential customer.

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