Large companies use sports events to promote their products. Some people think it has a negative impact on sports. To what extent do you agree or disagree?

Some people argued that using sports events can enable the corporations to promote their assumptions and services, but a minority of opponents claimed that these impacts can be detrimental to the sports sector. In my opinion, I think that promoting products through events can bring more advantages to their companies than disadvantages, so I will discuss my viewpoint in this essay.

The success of sports events have dramatically increased in recent days leading to the penetration of the sports market with the contribution of large companies in the industry sector, so it can bring a huge amount of benefits for their country's economy and their profit by selling products. Firstly, sports events also have played an important role now, so these events can create a large profit for sports companies. For instance, the World Cup has the biggest and most famous celebration that happens every 4 years. This celebration has attracted a thousand people coming from the different countries in the world, so it is easy to sell products like ball, juveniles or football shirts by sponsoring a reputation nation's football teams such as England, Germany, or other teams. Secondly, Sports events are one of strategies that will help companies give new products to the market or potentially receive subsidies from investors, so large corporations can advertise products and raise their reputation.

However, Of course almost all issues also have benefits and disadvantages, so I will mention the detrimental effects that sports events can bring. Firstly, I think technology in sports has been used as a control system that has been killing a sense of feeling people followed them. For instance, VAR is a system that helps referees judge all situations in football sports like determining hand-balling or opposite and foul leading to the referee's decision drawing a red card. Indeed, large companies can be crucially affected from these products that can not sell this. Besides, the competition in the varieties of sports companies can raise the lack of competition if compared with big corporations with companies that have less reputation. Because, large companies have a strong financial system which makes it easier to remove other firms by putting more money in to receive the support’s right.

To put it in a nutshell, from my perspective, event sports will be an opportunity for companies to promote their products. However, companies should not apply more technology relating to the control system that can diminish a sense of feeling when following sport matches.